About The Book


maddy osman-headshotAbout Writing for Humans and Robots

Maddy Osman is a digital native with a decade-long devotion to creating engaging, accessible, and relevant content. After teaching herself web design at age 11, she found her true passion in content creation—learning the intricacies while transitioning from technical to creative SEO marketer. Maddy’s journey from freelance writer to founder and CEO of The Blogsmith yielded numerous insights to share about content creation for enterprise B2B technology brands. She believes in finding win-win situations for brands, readers, and robots—translated into actionable guidance throughout this book.

In Writing for Humans and Robots, Maddy gives a nod to editors and style mentors she’s worked with at brands like Automattic, HubSpot, Adobe, Wix, and Trello. After benefitting from their thoughtful feedback, she has assembled this comprehensive guide to writing for the web in an attempt to pay it forward and create better quality content that’s inclusive and accessible to readers.

Maddy has been recognized as one of Semrush’s and BuzzSumo’s Top 100 Content Marketers and The Write Life’s 100 Best Websites for Writers. She has spoken for audiences at WordCamp US, SearchCon, and Denver Startup Week. When taking breaks from the digital world, Maddy enjoys cooking, reading, and exploring the world, but she is most content at home in Denver, Colorado, with her husband, Dan, and their pooch, Lola.