“Writing for Humans and Robots” Brings Style Standards to the Digital Age


Denver, CO, May 14, 2022: Web content agency founder Maddy Osman’s new book, Writing for Humans and Robots: The New Rules of Content Style, delivers a style guide for the digital space that neatly marries considerations for modern audiences and search algorithms. 

Writers rely on style guides designed primarily for print media created decades ago and updated for the web as an afterthought. Author Maddy Osman shares, “I wrote Writing for Humans and Robots as a modern take on the iconic resource, The Elements of Style by William Strunk, Jr. and E.B. White. Despite being first published over a century ago in 1918, the book is still an essential guide for writing — I expanded on the missing context of writing for a global internet audience in my book.”

Writing for Humans and Robots The New Rules of Content Style

Osman’s new book offers an overhauled style guide created natively for digital content. The book is divided into three parts that address stylistic choices for web audiences, formatting for search algorithms, and combining the two into one cohesive style. 

The book fills a need for web content creators everywhere. Andy Crestodina, co-founder of Orbit Media Studios, stresses the importance of the book, saying, “The style guide on your shelf wasn’t meant for the modern era. But here, you’ve found a modern style guide built for digital. Flip through, and you’ll find how different things are now. You’ll see how badly this book is needed. Send a copy to a marketer on your team, and they’ll thank you for it.” Read more testimonials from other industry influencers like Ryan Robinson and Kaleigh Moore on the book website: WritingforHumansandRobots.com.

Writing for Humans and Robots contains over 200 pages of actionable advice and examples to create high-quality content. Guidance for common content creation situations is spread across 22 chapters, including:

  • How to choose words that don’t unintentionally alienate readers
  • How to thoughtfully incorporate formatting for readability and indexability
  • Writing titles and subheadings for humans and robots
  • How to effectively use visuals to improve the reader experience

Writing for Humans and Robots expands upon Osman’s agency’s proven style guide, The Blogsmith Style Guide. Working with many diverse brands like HubSpot, Adobe, and GoDaddy, the agency’s curated guidelines establish a standard that has consistently delivered high-quality content. 

The print version launches on July 18, 2022, via Amazon and is available for Kindle pre-order now. Learn more and download the first chapter

About Maddy Osman: Maddy Osman is the founder and CEO of SEO web content agency The Blogsmith, and has over a decade of content creation experience. In late 2020, she began drafting Writing for Humans and Robots as part of NaNoWriMo (National Novel Writing Month), while continuing to grow her business. She is passionate about helping authors self-publish books, and her marketing efforts have helped multiple authors achieve Amazon bestseller status. Maddy has been recognized as one of BuzzSumo’s Top 100 Content Marketers and has spoken for audiences at WordCamp US, SearchCon, and Denver Startup Week.

Access the Writing for Humans and Robots media kit:



Maddy Osman