Content writing for the modern age requires style.
As a smart content marketer, Maddy Osman teaches respect for the reader with relevant and well-constructed copy, rather than serving forgettable lightweight fluff.
As a word lover whose goal is to make content easy to consume, she does not discriminate. Whether for humans or for robots, her style guide mindset caters to the practical and technical requirements of readership.
The complete style guide for writers, marketers, and branding pros who favor substance over fluff, and who want to connect, rather than confuse. And when I say "complete," check out Maddy's appendix and resource section. Her innovative book is a seriously strong reference manual for writing better.